Presenting results
Make your results more impressive and convincing. Hide unfavorable extremes by comparing averages. Conversely, in case it is advantageous for you, compare extremes neglecting the majority of the data. Present unrelated data in a way that suggest correlation between them. Get things out of proportions, set the scale of your graphs that support your message. Let people assume that a line will just continue straight in the future. Balance out all the negative news with positive ones. Shift attention from bad facts to positive tendencies. Address feelings not only rationality, dramatize your story.